Australian cities Sydney and Melbourne are found to be the top two most reputable cities of 2015 according to Reputation Institute (RI), a global consulting firm.
What does it mean to be reputable and why does it matter? According to RI’s managing partner Fernando Prado, the list shows where people and companies most want to visit, do business and invest. The firm studies the cities of the world and ranks them against three broad categories: advanced economy, appealing environment and effective government.
RI gathered its data from an online poll of 19,000 people in the G8 countries. It ran the survey in the first quarter of this year, instructing respondents only to answer questions about cities they knew. Some 200-300 people ranked each of the 100 cities.
Within the three broad categories of economy, environment and government, were 13 attributes. The two most important, according to Prado: whether the city is considered beautiful, and whether it is viewed as a safe place for visitors and residents.
To see more information and for access to the full list see, here.