ANZMEX is pleased to welcome its newest member: Bridget Rutherford
Bridget is an Australian National from Latrobe Valley, east Gippsland in the State of Victoria. She studied at RMIT University in Melbourne where she graduated with a degree in Business and a specialization in Japanese language and marketing.
She then left Australia to work at Salomon Sports in Japan in product marketing. After 3 years in the post Bridget was transferred to the headquarters in France where she worked another 3 years. Bridget left Salomon and studied a Master’s in Business Administration in Geneva. There, she met her future husband and they moved to Mexico. They started their own business of hair removal studios after 6 months of arriving. Bridget has now spent 7 years in Mexico!
Bridget is the co-founder, co-owner and co-director of Wax Revolution (hair removal beauty salons). Even though she had no experience in the beauty industry before starting this company, she had worked for many years in marketing and been put into different countries and positions where she basically had to learn new markets from scratch. Bridget really loves market research and so when she came to Mexico she was seeing lots of different opportunities. She spoke NO SPANISH and her partner was in between jobs. So they thought about starting something themselves. They had many ideas but then decided on waxing studios.
They have just been in Asia and had seen some amazing beauty salons – really specialized and innovative. When they came back to Mexico and realized that there was no such thing here. So after investigating the hair removal market, they thought there was a great opportunity to bring this part of beauty to the forefront.
Wax Revolution implements a 360 degree experience. The are very focused on the details – interior design, music, service, locations. The customer experience is really important for Bridget and her team, they really try to make sure that all the senses are stimulated. But overall they wanted to turn what is normally an unpleasant, painful experience into something that people love doing!
It is amazing how far they have come in 6 years- 10 salons, 90 employees and they are still growing. The biggest challenge for Bridget as a foreigner was understanding Mexican mentality and regulation. It certainly is very different from operating in other countries, but Bridget has certainly overcome many obstacles.